Rossignol Bandit Launch Campaign
Rossignol had been niched as a racing ski company. The launch of the Bandit series introduced the "all mountain" category of fat skis. After the launch campaign, Rossi's market share jumped by 5%.
Size Matters
The sport is young. The future is big. Like the mountains of Valdez. Like six turns in 3,000 feet. Like Rossignol skis. The mountain tells me how to ski bigger, faster. I just have to listen, carefully, over the roar in my ears.
